Green Dot Corporation
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As a Senior Copy Strategist, I'm constantly sharpening my craft and finding new ways to bring stories to life in the fast-moving fintech space. Here's a little rundown of what I do on the daily here at Green Dot:
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Copywriting
Words matter. I craft copy that connects, converts, and feels human. Whether it's headlines, emails, social, landing pages, or anything in between, I write with intention and empathy, always keeping both the audience and the brand's goals at the heart of each message.
Brand Voice
Every brand has a personality. I help define it, refine it, and bring it to life. Whether building a voice from scratch or evolving an existing one, I create voice, tone, and messaging guidelines that feel true, distinctive, and consistent across every touchpoint.
UX Writing
Great experiences start with clear communication. I write microcopy that guides, empowers, and removes friction. From buttons and error states to onboarding flows and app interfaces, I make sure every word helps users feel confident and in control.
Content Strategy
Content without a plan is just noise. I bring structure to storytelling, mapping content to user needs, business goals, and real-life behavior. From audits and journey mapping to editorial planning, I build strategies that drive clarity, engagement, and results across websites, apps, and campaigns.
AI Implementation
AI might be changing the way we create, but it still needs a human touch. I help teams integrate AI tools into their workflows without losing quality, originality, or voice. From prompt engineering to editing AI-generated content, I bridge the gap between speed and storytelling, keeping creative standards high and output scalable.
SEO Optimization
Being found is just as important as being heard. I write and optimize content that speaks to both humans and search engines. Using keyword research, metadata strategy, and clean content architecture, I help brands rise in rankings without losing their voice or sacrificing readability.
